Interview with Zune Creative Director
Cesar from Microsoft has done a little interview with the Creative Director behind the Zune. Thomas is the guy in charge of all the pics and videos on the viral marketing site, comingzune.com
So tell the Zune Insiders about yourself. Who are you? Where’d you come from?
Hi there, my name is Thomas Market. I am the new creative director for Zune. I spent the most of my adult life working for MTV, all over… new York, London, Singapore, Miami, berlin. For the last two years spongebob was my boss. I was launching nicktoons network in new York…
What’s it like working here?
I just started. When I saw the brown device - actually with a nice green shimmer - I was really blown away by it. Funny thing to say, but that color combination made me want to work here. Plus I like to stand in seattle traffic 2 hrs a day. . . (not)
It feels very much like early mtv days. I’m loving the international flavor mixed with people from all over the U.S. I heard you are from Peru; I’m from Germany. Cool. Plus the honest love for all kinds of music shared by my colleagues. That is definitely something I was missing during my last job.
It’s true. Born in Peru. (Tengo amigos en este blog tambien-hola!) Ok so the big question: About the videos and drawings on comingzune.com How did those come about?
It s really us getting in touch with the creative community, specifically with the people/studios/design houses we really admire. And have them do an expression of our brand, all about music, entertainment, plus friendship and sharing. We let them do their version of what they think friendship and sharing means. So what’s on comingzune is these artist’s interpretation and expression of the Zune brand. Motion Theory - this awesome company out of L.A. made “Two Little Birds.” And Jeremy Fish did some amazing posters for us… I’ve been a fan of his for a long time… his turtlecamper rocks !
How many more will we see?
This is and will be an ongoing campaign, so you’ll see a few more. I think the concept that we’re doing fits in with the overall ethos of Zune: it’s about people expressing themselves, and us (the Zune team) providing an opportunity to do that.
So when is micorsoft going to do something original. Bought qdos for an os (quick and dirty operating system). Stole a gui from apple. now a toshiba media player. now their first seemingly independant of others work os (cross your fingers) - vista has been pushed back for years and will now be releaed minus all the groundbreaking improvements promised by microsoft.
most of their stuff (-xBox) works like crap. did they have to go for the looks as well (brown zune?)
I did have a stomach virus a few weeks ago. Could I call that a brown zune?
Stop complaining! Everyone seems to complain about Microsoft Products, but they still buy them. I think Microsoft is doing a great job, no one is perfect.
I am getting a Zune!!
Dude no one is against Microsoft, they are simply disappointed with the kind of products they come up with inspite of being such a big company. They always follow or copy other peoples innovation. Thats too bad for a tech giant. They should start to lead not follow. Its because of this that there are websites dedicated to make fun of MS, and lately the zune with http://www.zunehumor.com/
People expect more, and hopefully MS will take hints from such site when they develop their next Product