Digg buries Google, hires Microsoft to serve ads

Some major mother ship news! Digg, the leading reader-powered news site, has fired Google and added Microsoft’s AdCenter to server their ads throughout the Digg site for the next three years. This is a medium size blow to Google and some good news for Microsoft. At this time Digg was ranked #96 of all websites in the world. In June, 95 million people visited Digg. That makes Digg and Facebook.com two wins for Microsoft.

“We at Digg couldn’t think of a better partner to get to where we need to go,” said Jay Adelson, the company’s chief executive officer. “They’re a young ad service, they’re innovative, they’re willing to work with us on the cutting edge.”

“We actually now are in the forefront of what we believe is going to be the next generation of advertising,” said Steve Berkowitz, a senior vice president in Microsoft’s online services group.